VERIFIEDMint Industry·2 Aug 2026neutral

Liquor makers double down on luxury as India's affluent drinkers trade up

AI Summary

·Liquor companies are focusing on the luxury segment due to slowing growth in the broader market.
·Companies like Diageo India and Radico Khaitan are targeting affluent consumers.
·The strategy involves promoting premium whiskies, tequila, and imported wines.