VERIFIEDMint Industry·1 Oct 2026neutral

Catch them young: ICICI Lombard eyes 18-35-year-olds with digital health cover

AI Summary

·ICICI Lombard is targeting the 18-35 age group with its digital health cover.
·The company aims to acquire younger customers early in their financial journey.
·The strategy involves engaging these customers and upselling them to higher-value products later.