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VERIFIEDMint Industry·positive
Smart TV goes beyond the metros, unlocks a new mass audience
AI Summary
- ·Connected TV viewership is expanding beyond major metropolitan areas, with one in three users now residing outside of urban centers.
- ·The increasing adoption of Connected TVs in smaller towns highlights potential for regional content and brand engagement.
- ·Connected TV is evolving into a platform for mass reach, driven by its growing popularity in non-metro regions.