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VERIFIEDMint Companies·neutral
Polycab India to go ‘all out’ to defend market share as Birla enters wires and cables
AI Summary
- ·Aditya Birla's UltraVolt has entered the Indian wires and cables market with an investment of ₹1,800 crore.
- ·Polycab India aims to defend its existing 30% market share.
- ·The entry of new capacity has raised concerns about potential margin pressure in the sector.