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VERIFIEDMint Companies·neutral
Smirnoff Ice enters India as United Spirits bets on ready-to-drink market
AI Summary
- ·United Spirits has launched Smirnoff Ice and Smirnoff Ice Max in India.
- ·The variants have an alcohol by volume (ABV) of 4% and 8% respectively.
- ·Sales have commenced in Goa, Bengaluru, and Mumbai.