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VERIFIEDET Finance·neutral
Old shopping funnel is gone: Gen Z is rewriting rules of retail
AI Summary
- ·Gen Z now constitutes nearly half of India's online fashion and beauty shoppers.
- ·Brands and platforms are adapting strategies to cater to Gen Z's evolving preferences.
- ·Companies like Amazon, Nykaa, Myntra, and Shein are tailoring their offerings for this demographic.