VERIFIEDET Finance·17 Aug 2026neutral

TV ad cap removal to boost inventory, not demand; revenue benefit seen at 1–3%: Elara

AI Summary

·The removal of the 12-minute advertising cap is expected to increase broadcaster inventory.
·Revenue benefits for broadcasters are estimated to be between 1% and 3%.
·The primary challenge for the industry remains advertiser demand, with audiences shifting to digital and short-form video.