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VERIFIEDET Finance·neutral

India’s no. 2 paintmaker Berger Paints plans expansion to fend off Birla, JSW

AI Summary
  • ·Berger Paints plans to introduce new luxury paint lines and expand its exclusive outlets.
  • ·The company is investing in new manufacturing facilities in eastern India.
  • ·This expansion strategy aims to counter pricing wars and secure market share against competitors like Birla and JSW.
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