VERIFIEDET Finance·2 Jul 2026neutral

ITC enters cola business to add more fizz to beverages portfolio

AI Summary

·ITC has launched a premium sugar-free Coconut Cola to enter the carbonated soft drinks market.
·The company aims to compete with global players like Coca-Cola and PepsiCo.
·This expansion focuses on the growing premium, health-conscious segment with a preference for low- and no-sugar options.