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VERIFIEDET Finance·positive
India poised to become one of world's top premium alcobev markets: Diageo India CEO
AI Summary
- ·India is projected to become a leading global market for premium alcoholic beverages within the next ten years.
- ·Diageo India (United Spirits Ltd) aims to spearhead this market transformation.
- ·Consumers are showing a trend of upgrading to premium brands and interacting with them through novel channels.