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VERIFIEDET Finance·neutral
FMCG makers plan more price hikes as input costs stay elevated; demand holds strong
AI Summary
- ·FMCG firms are planning price increases and shrinkflation this quarter due to rising commodity costs and geopolitical issues.
- ·Britannia and Dabur India are among the companies implementing these strategies to protect profit margins.
- ·Companies remain optimistic about resilient consumption trends and premiumisation.