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VERIFIEDET Finance·neutral
Britannia bets on ‘Many Indias’ strategy amid inflation, shifting consumer demand
AI Summary
- ·Britannia is implementing a 'Many Indias' strategy with startup-style teams gaining local decision-making power.
- ·The company aims to increase agility and customize products for regional markets through this strategy.
- ·Britannia is also investing in premium products and new food categories.