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VERIFIEDET Finance·neutral
Kalyan Jewellers bets on regional jewellery brands to take on local players
AI Summary
- ·Kalyan Jewellers is incorporating localized brands, such as Akshaya Thanga Maligai, to appeal to value-conscious customers with traditional Tamil designs.
- ·The company is prioritizing its asset-light Franchisee-Owned, Company-Operated model for expansion.
- ·Technology integration and data-driven engagement are identified as key priorities for future growth.