VERIFIEDET Finance·5 Oct 2026neutral

Festive cheer shifts beyond metros as consumer brands bet big on small-town India

AI Summary

·Consumer brands are focusing on tier-2 and smaller cities for festive season growth due to weakening urban consumption.
·Companies like Titan, Nykaa, Biba, Fabindia, and Forest Essentials are increasing their presence through enhanced marketing, distribution, and delivery.
·Amazon has expanded its instant delivery services to more cities to capitalize on growing demand outside of metropolitan areas.