VERIFIEDET Finance·13 Sept 2026positive

ITC expects Aashirvaad brand to double consumer spends to Rs 20,000 crore in 5 years

AI Summary

·ITC's Aashirvaad brand anticipates consumer spending to reach Rs 20,000 crore in five years.
·The brand plans to expand by strengthening its core atta business and entering new food categories.
·New categories include ready-to-cook foods and frozen snacks to enhance consumer appeal.