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VERIFIEDET Finance·positive
Silver, Swarovski and ₹999 Rakhis: Indians are giving the humble festival thread a luxe upgrade
AI Summary
- ·Instamart has seen a twenty-fold increase in demand for premium rakhis.
- ·Searches for jewelry brands like Kalyan Jewellers and Palmonas have tripled.
- ·Lucknow and Ahmedabad are the leading markets for premium rakhi purchases.