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VERIFIEDET Finance·neutral
Bombay Shaving to handle D2C biz for Colgate India
AI Summary
- ·Colgate-Palmolive India partners with Bombay Shaving Company to boost its personal care division.
- ·The collaboration will leverage Bombay Shaving Company's digital expertise for direct-to-consumer strategies and e-commerce growth.
- ·Colgate-Palmolive India has managed traditional retail brand management since acquiring a minority stake in Bombay Shaving Company in 2018.