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VERIFIEDET Finance·positive
Peg by peg, Vodka's share is rising in India
AI Summary
- ·Vodka is capturing a record share of India's liquor market, driven by younger consumers and women.
- ·This trend signifies a structural shift towards white spirits, with vodka being a key beneficiary.
- ·Radico Khaitan has experienced substantial growth in its vodka business over the last five years.